Account-Based Marketing (ABM)

The Situation.

AI is everywhere. But turning it into real impact is harder than it looks.

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    Tools are being tested, but not adopted
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    Use cases exist, but lack clear prioritisation
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    Outputs are inconsistent and hard to trust
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    Teams are unsure where AI actually fits into their day-to-day work

There’s activity. But not yet meaningful impact.

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What this is

A practical implementation, not an experiment.

This isn’t about exploring AI for the sake of it.

Over 90 days, we work with you to identify where AI will actually improve your GTM, define the right approach, and implement it inside your workflows. That includes deciding what to buy, what to build, and how to make it usable day to day.

By the end, you don’t just have ideas. You have working solutions.

 

What we deliver in 90 days:

Account-Based Strategy

AI opportunity and use case assessment across your GTM

Campaign Frameworks

Recommendations covering off-the-shelf tools and custom build options

Intelligent Activation Across

Prioritised AI roadmap aligned to business impact

Systematic Lead Nurturing

Process redesign with AI embedded into key workflows

Coaching Enablement

Implementation of at least one production-ready AI use case

Planning Execution

Team enablement and ROI measurement framework to support adoption and track impact

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What you get

The programme gives you a clear, structured way to apply AI across your GTM.

We help you cut through the noise and focus on where AI will genuinely improve how your team works, not just where it’s interesting to experiment. That means making clear decisions on tools vs custom builds, embedding AI into the workflows your team already relies on, and ensuring it delivers consistent, repeatable output.

You leave with working solutions in place, a clear roadmap for what to do next, and the confidence to scale AI across your organisation with measurable impact.

Programme Pricing: From $30,000 - $75,000 depending on scale and complexity of your organisation.

Programme Structure:

How it Works

Three phases. Identify where AI adds value, build the right solutions, and embed them into how your team works.

Month 1:
Identify where AI adds value

We focus on the use cases that will actually improve execution.

  • A prioritised set of AI use cases across your GTM, based on impact, feasibility, and speed to value.
  • Clear recommendations on what to buy vs what to build, aligned to your existing stack and workflows.
Month 2:
Build and integrate

We implement the highest-impact solutions.

  • AI solutions built or configured and integrated into your existing systems and workflows.
  • Process redesign to ensure AI improves how work gets done, not just adds another layer.
Month 3:
Embed and scale

We make it usable and measurable.

  • Team enablement to ensure adoption and consistent use in day-to-day workflows.
  • Measurement framework and performance tracking to demonstrate ROI and guide further investment.

The Outcome

AI that works in your day-to-day GTM, with clear evidence of impact.

By the end of the programme, you have:
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A prioritised set of AI use cases aligned to business value

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Production-ready AI solutions embedded into real workflows

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A clear framework to measure impact and scale further

You leave with AI embedded into how your team actually operates, not sitting on the side as a separate initiative. Your workflows are faster, your output is more consistent, and your team knows when and how to use AI effectively. With clear measurement in place, you can prove impact, build confidence at a leadership level, and scale your investment with direction.

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Stop experimenting with AI. Start using it to drive real results.