Background

IRI, now Circana following a major merger, is a global data and insights business with a strong commercial engine and high-value enterprise clients. With a growing appetite for strategic marketing innovation, the UK business was looking to evolve its account-based marketing approach.

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The
Challenge

The team saw a clear opportunity to land a strategic win in a key category — but needed support designing and executing a focused ABM pilot that could accelerate the path to revenue and demonstrate impact across sales and marketing.

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Our Approach

We partnered closely with the UK marketing and sales team to build and run a targeted ABM program aimed at a major opportunity in the dairy category. The pilot was embedded within our broader Growth System Design methodology, aligning messaging, targeting, and internal rhythms to maximise collaboration and visibility.

Outcomes

Strategic

Strategic ABM pilot executed in under 12 months

Closed a 7-figure deal

Closed a 7-figure deal with Müller in just 7 months

Cross-Functional Alignment

Strengthened cross-functional alignment between marketing and sales

Growth Transformation

Supported growth transformation during a high-profile global merger

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In Their Words

“rev.space have changed the way we think about growth in the
business — helping marketing forge a far closer relationship with
sales and helping us win together”

Chloe Humphreys-Page, Head of Marketing